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09-Dec-2019 11:28

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While the Internet was busy finding its way into everyone’s home in the ’90s, David was working at an agency in New York trying to take advantage of the new Internet thing.“My role was to demystify the impact of technology on marketing,” he said of working with the early adopters developing websites that would use e-commerce and online advertising.It was his long-running blog that bolstered his place in the dating world, so he started Digicraft, his consultancy brand, as a way to bring together all the things he was great at under one name.Digicraft combines David’s knowledge on startup advisory and business coaching with his extensive understanding of dating trends and industry analysis he has gained blogging for the last 15 years.He decided to further embed himself in the space by creating his Online Dating Insider blog, which became a go-to for industry insights, and he, in turn, became a sought-after expert.He has since capitalized on his opinions by bringing his consulting, analysis, and advisory business under one brand — Digicraft.“There are so many opportunities to get closer to the customer, improve the overall user experience, and help singles be better daters, but it goes mostly ignored.” Your typical dating site will ignore behavioral matching because they’ve deemed it unnecessary to the bottom line, but they still struggle to find the right five profiles to show someone in a city of a million people.

His blog, Online Dating Insider, is heralded as one of the top industry blogs for online dating, where he shares his insights about what works and what doesn’t for businesses big and small, old and new.From left: Sam Yagan, Co-Founder of Ok Cupid and Vice-Chairman of the Match Group, David Evans, voice of Online Dating Insider, and Markus Frind, Founder of Plenty of Fish, at an i Date conference circa 2009.

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