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Aspiring members have to pass a 48-hour peer vote to be accepted as one of the ‘beautiful people’.
The site also hosts regular events which are a fun, relaxed way to meet people. It takes the travel out of dating especially with its tube station search parameter.
It works in the most traditional way: Simply create a profile, check out your potential matches, send them a few messages and then arrange to meet for a date.
There are also various off-shoots of with microsites for gay and lesbian dating, Asian dating, Christian dating and Polish dating. The experts say: For those nervous about dating, this site puts the control in your fingertips allowing you access to thousands of profiles and the ability to chat to potential dates at the rate which works for you.
Like a lot of the best online dating sites, it also has a handy instant messenger service which makes chatting to your matches easy and breezy. A daily email suggests six members you might be interested in, which is a useful feature that doesn’t feel like you’re being bombarded but provides you enough choice to find a compatible date.
Try now: Dating Direct from £12.99 per month How does it work?A great starting point for people who have not tried online dating before and want to try it for free. is the brainchild of TV presenter Sarah Beeny and it works by each member on the site being put forward and described by a friend.