Internet dating is a joke
Most online daters are swiping right on people who are out of their league, a study carried out by University of Michigan researchers and published on this week by the American Association for the Advancement of Science found.When I tell people that I work as an online-dating assistant, their initial reaction is of morbid curiosity. But the intake interviewer seemed just as interested in my ethical flexibility as he was in the journalistic details of my résumé. ” Would I be comfortable ranking clients’ photographs? I learned that there are two main types of writers at the company: “Profile Writers,” who create seductive and click-worthy profiles based on facts our clients have supplied about themselves, and “Closers,” who log in to clients’ dating accounts at least twice a day to respond to messages from matches.“Rule 1: Don’t make her think too hard,” the manual says.“When writing sales copy…the goal is to reduce her ‘cognitive load’ so she’s more likely to reach the end and still have energy to write out a reply.”What does a “low cognitive load” pick-up line look like?“Online dating is a numbers game,” he would write in the Vi DA training manual years later.His idea for a digital-dating-assistant service started in 2009, when he was frustrated with the amount of time it took to search for matches online.“I was working 60 to 70 hours a week and simply didn’t have time to keep up with online dating,” he said.“Before my life had gotten so crazy, I’d managed to develop some material that worked really well on the dating sites I was using.
“Let her know what you want in a woman and make her explain why she fits those criteria.”“I’m not a psychologist or self-proclaimed expert in the multiple facets of human psychology,” Valdez told Quartz in a phone call.We are to treat them as dating-assistant gospel.“There’s no question about it,” reads one chapter, “women want to date the alpha male.They are naturally drawn to the ‘leader of the pack.’” Valdez elaborates later in the manual: “The alpha male is the .” But how do you present yourself as an Alpha?Veronica Ryan, a single 26-year-old marketing executive based in Dallas, Texas, said she swipes right on potential matches on Bumble based on a combination of personality, looks, and job.
In many cases she will take someone with a sense of humor over someone who is more good looking, she said, and career plays a lesser but still significant role in matching.My Closer manuals were written by the company’s founder, Scott Valdez, a self-taught dating expert with a background in sales.