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During a concert in 1993, Bruce threw an open bottle of Faygo at a row of concertgoers who were giving them the finger.
After receiving a positive response, Bruce and Utsler have since continued to spray Faygo onto audiences.
The group agreed, but not to copying the style of Esham closely.
Instead, they suggested using horror-themed lyrics as an emotional outlet for all their negative life experiences.
Feeling a sense of home and belonging, Bruce formed a gang called Inner City Posse, which was composed of Joseph Utsler, Rudy Hill, other friends of Bruce, and a number of other connections he had made in Southwest Detroit.
The original lineup of Insane Clown Posse was John Utsler (John Kickjazz), Joe Bruce (Violent J) and Joey Utsler (Shaggy 2 Dope).
Esham wished Bruce well and Bruce gave the rapper a copy of Dog Beats; this began the friendship and professional relationship between Psychopathic Records and Esham's label, Reel Life Productions.
In late 1991, the group had the problem of having spent more money on production than was covered by returns.
Seeing a need for a manager, Bruce's brother Robert recommended his friend and record store owner Alex Abbiss, who established the Psychopathic Records record label with the group in 1991.
Later that year the group released the self-produced EP entitled Dog Beats.The group decided that its gangsta rap style was the cause: Most emcees at the time used similar styles, making it difficult for Inner City Posse to distinguish itself stylistically.