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The instrumental motive includes what we have already mentioned: the desire for increased self-esteem.The fundamental meaning of instrumental motivation is the gaining of rewards.Early findings from 24 in-depth interviews indicate that primary frustrations with online dating stem from inadequate feedback about conveyed impressions and perceived limitations in forming impressions of others. We discuss the implications of these findings for improving the design of online dating systems. As far as marketing goes, businessmen are going to present a product in the best light possible.Their job relies on managing the impressions of the audience in specific ways that boosts revenues.
For example, a girl who only shares good things about her boyfriend to her parents may be trying to present him as a good catch so they can stay together.AU - Jones, Quentin PY - 2014/1/1Y1 - 2014/1/1N2 - People use online dating systems to form and create impressions of potential romantic partners.AB - People use online dating systems to form and create impressions of potential romantic partners.People use online dating systems to form and create impressions of potential romantic partners.
While there is a wealth of research on the use of profile pages for impression management in online dating systems, there is little work on how other forms of communication in these systems are used for impression management.
Maybe that is why she has been trying many products lately and praising them to customers.