Email subject lines that work dating ask dating expert
It’s evident that as his emails build he uses the power of the series combined with informative subject lines to build momentum.Get Response take this one further and actually include the ‘position’ the recipient is at in the series.It’s important to be clear about each campaign you’re working on as, just like writing any other copy, a lot of psychology is at play when it comes to the subject line.Whenever you’re working on a subject line, you need to be absolutely clear about your goal.Subject lines are the first thing your recipients see in their inboxes.The subject line is given pride of place and many argue that you should spend almost twice as much time reviewing your subject line compared with reviewing the body of your email. but nailing your subject line really does pays off.
There are generally two types of emails businesses send to their customers: notifications and direct updates (newsletters).
Take this example from Kiva: A part of their Mother’s Day campaign the subject line uses a single question to get your in head.
After reading this subject line you might wonder: How good am I at what?
Series allow you to ensure your recipients know exactly who you are and give you the chance to build momentum, increasing your open rates dramatically.
Take Kareem Mayer, who blogs about his experience with a welcome series for his product Social WOD.
The best way to get customers to open your emails is to get to the point.