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30-Oct-2019 00:22

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“Marketers advertising in and around these shows need to recognise how technology has changed the dating scene and the commercial opportunity this creates.” The study also illustrated how Australians see reality dating shows as metaphors for their real-life experiences, founded on the hardships of contemporary dating culture.Respondents noted how a program like “What the research found is that reality dating shows often provide both entertainment and education, with viewers looking to see their own experiences echoed on screen,” said Mullins.The series takes four couples at a crucial time in their relationship, splits them up in two houses, and surrounds them with sexy single people to date over the course of the show.Either the couples will weather the storm or they'll give into temptation, but there will inevitably be drama no matter what happens with that many men and women living in fancy villas together.

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“The irony is that technology designed to bring us together, is actually tearing us apart and creating mistrust.Just over one-third (37 per cent) say “you can see yourself and your relationship in reality TV shows about love”.